We have previously written about effective strategies for attracting top HIM talent. One strategy that has only presented itself in the last five or six years is to rely on social media. Companies in all fields – including HIM – are using the flexible structure and expansive engagement tools found on social media sites like Facebook, LinkedIn, and Google+ to connect with promising candidates and effectively shape the public image of the company. If you are interested in pursuing this approach, follow these strategies:

Pick the Right Outlet

You are surely aware of the major social media sites, but there are dozens of others that have more of a niche focus. Spend some time on these secondary sites, and determine if the kind of candidates you are looking for are among the members. Effective social media recruiting depends on going where the right people are.

Use Strategic Status Updates

If you are looking to fill a vacant position, make an announcement in the form of a status update, and be sure to include links to a complete job description. Don’t neglect any opportunity to announce a vacancy, because you never know when the ideal candidate will see it.

Rely on Your Employees

Your corporate social media profiles aren’t your only asset. Your employees are also on social media, and they are likely connected with other HIM professionals. Ask them to use their personal or professional profiles to announce your job vacancy, and be sure to offer some kind of incentive or reward if they are able to produce a viable candidate.

Utilize LinkedIn

LinkedIn is universally accepted as the primary social media site for professional networking. It offers an expansive list of tools that can help you connect with candidates and publicize your recruitment efforts. If you have limited time or resources to spend on social media recruiting, make LinkedIn your focus.

Learn Advanced Search Strategies

Most social networks let you search for members based on certain criteria, but the technology is not yet as sophisticated as the major search engines. Get more out of your search efforts by relying on advanced search strategies. Spend some time learning about how individual sites conduct their search, and then use the tools available to the fullest.

Put Your Best Face Forward

Top recruits are looking for you, too. Make sure all your profiles contain current contact information, and represent your company as an industry leader staffed by innovative professionals. If you want to attract great candidates, you have to sell yourself as a great place to work.

 

Remember that social media recruiting is not a catch-all strategy, but merely a single approach you can use to augment your broader recruiting efforts. Take the process seriously, but don’t make it the only tool you rely on. Connect with the health information management staffing experts at MedPartners HIM to improve all your recruitment efforts.

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