LinkedIn has grown past being the “social network for professionals” and is now a major tool for finding jobs, recruiting talent, and engaging in meaningful professional discourse. It may have once been optional to have an account, but for anyone currently looking for a job or interested in advancing their career, it’s more or less mandatory. We’ve put together this quick guide to LinkedIn for HIM professionals to help you get the most out of the time you spend on the site.
Fill Out Your Profile Completely
There is no excuse for having a half completed profile. The site itself makes it easy to complete and customize your profile, and even provides gently nudges you to make sure you get to 100 percent completion. That’s a welcome feature, because not only does you profile basically define your online professional identity, a completed profile makes it easier for other HIM professionals to find and connect with you.
Connect with People and Companies
Any relevant player in the HIM field is on LikedIn right now, whether it be an EHR developer or a thought leader. Traveling through their profiles is a great way to stay up-to-date on industry news and follow along with the issues and events that will be most relevant to tomorrow. Connecting with the people and companies is the next step. Ultimately, you are trying to leverage your profile into some form of professional enhancement. You can’t do that until people know that you exist, and forming connections online is a great way to start building a relationship.
Publish Your Own Content
LinkedIn is really more than a social network. It is also a surprisingly easy and flexible publishing platform. Professionals in all industries, including HIM, are using the platform to get their thoughts and musings in front of relevant professionals. This is a great way to make a name for yourself in the industry and over time establish yourself as an innovator and thought leader. The next time you are looking for a job or seeking out a promotion, you can leverage that leadership to your benefit.
The final thing to keep in mind is that LinkedIn, like all social media, doesn’t really work when it sits idle. You can get content delivered to you, but if you really want to use the network as a tool for your career it takes a proactive approach. So spend five or 10 minutes each day on the site reaching out to connections and thinking about your next blog post. Find other resources to help you stand out as a HIM professional by working with the experienced recruiters at MedPartners.